This can be a problem when you're trying to get people to change their behavior.
What to do?
Use propaganda. It works.
The Victory Garden of Tomorrow: Constructive values for the Future! Designed for Home, Work, or Community.
VGoT is a fake propaganda campaign for new, American home-front values. Inspiration for the campaign comes from events occuring a lifetime ago: the World's Fair of 1939, and the Garden for Victory campaign of 1944, and even the NASA's Apollo program of the 1960's.
Today, the campaign is represented by a series of hand screenprinted, limited edition posters made with acrylic inks and printed on synthetic, recyclable paper.
All images from Joe Wirtheim.
More of the series can be found here.